About Me

I am a tech team lead at Dubizzle and co-founder at insydo and Brandripplr.

dubizzle is an OLX company: OLX is the world’s leading classifieds brand. The OLX network of companies operates in more than 50 growth markets in Asia, Africa, Middle East, Latin America and Europe. Worldwide OLX gets more than 240 million unique users and generates more than 17 billion page views, per month.

insydo is a Dubai-based ‘City Guide’ that provides users with curated recommendations and has already gained over 500,000 unique visitors per month since its launch in January 2016.

Brandripplr is an e-commerce platform that connects micro-influencers from all different categories with brands to set up social campaigns through the platform.

I strive to build and foster an environment of creativity, problem-solving, and fun for a multicultural team of engineers who continually push toward excellence in their work.

I love my job, and I am excited to go to work each day to take on new challenges and solve problems with the help of my team. It’s my privilege to work with the awesome individuals at insydo, and I strongly believe that we have a bright future ahead as a company.

Work Experience

July 2018 – Present 

As a tech team lead at Dubizzle, I am responsible for leading a multicultural hybrid team of software engineers throughout the research, development, and quality assurance processes. I seek to build a productive, fun, educational, challenging environment for my team.

October 2015 – June 2018 

As the CTO and Co-founder at insydo, I am responsible for creating the strategy and best practices for the company’s technical operations, including assessing and recommending technologies that support company needs. I also manage a team
of six multicultural software engineers throughout the research, development,
and quality assurance processes. I seek to build a productive, fun, educational,
challenging environment for my team while protecting the confidentiality, integrity, and availability of the company’s data and servers. In addition, my team and I build and maintain the native Android application for insydo. I also communicate the company’s technology strategy to investors, management, staff, partners, and stakeholders.

December 2017 – Present 

BrandRipplr is an e-commerce platform that connect the best influencers in the middle east with brands from different kind of industries. The platform simplify and facilitate the process of the social campaigns starting from booking influencers, reviewing the content, monitor the campaign performance to the payment.

December 2014 – September 2015

As an android mobile engineer at insydo, I set the application design architecture and wrote all of the related technical documents as well as built and maintained the presentation, business, and data layers. In addition, I performed different kinds of testing and reverse engineering protections.

July 2013 – December 2014

At inmobly, I moved in to the native mobile application domain, where I designed, developed, tested, deployed, maintained, and improved Android applications as well as wrote all of the related technical documents.

September 2012 – May 2013

In my first role as a software engineer, I designed, developed, tested, deployed, maintained, and improved desktop applications. I also designed, implemented, optimized, and tested the database as well as wrote all of the related technical documents.